This passion project was powered by imagination

and the love for a good Craft Beer. I enjoy good

special beers and often they have unique and fun

labels, that allow creativity to run wild. I wanted

to join the fun and created this label.

 

The concept was to express playfulness, mainly

the feeling that you get after good and strong

special beer, the first moments feels like you are

walking, no floating, on a soft cotton cloud. I also

wanted to create a label that sparks joy with its

playful colors and bold typography that calls the

customer to take a taster.