ESOMAR | Event branding: Insights Festival

As an in-house designer for ESOMAR, I was part of creating event branding and social media collateral for the company’s many events. One of them was Insights Festival, which celebrates the data, research, and insights community. I created branding for the 2020 event. Normally a physical event, due to COVID-19, the event moved to a fully digital environment. 

On the branding, it was very important to include a human touch in the somewhat cold ‘pixelated’ digital environment. Inspired by the digital realms, I was mixing binary code, bright RGB colours, and images of diverse people to celebrate this festival.